31 March 2023
Sportradar Expands ad:s Paid Social Service to Snap
Our market-leading ad:s paid social technology connects betting operators with defined customers amongst the app’s audience of 375 million active daily users by serving highly targeted, personalized adverts across the social media platform.
“By integrating our industry-specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimize the marketing performance of sportsbook operators.” – Florian Geheeb, Sportradar’s Global Director Advertising Sales
Sportradar x MLB Opening Day
The long wait for the return of America’s pastime is almost over… MLB Opening Day is tomorrow, March 30th!
We’re looking forward to providing premier content, data and broadcasting technology & services throughout 2023 to help fans stay engaged and connect with their favorite teams all season long.
SEE HOW SPORTRADAR IS SUPPORTING MLB THIS YEAR
MLB Live Streaming Growth in Betting
With a global fanbase, baseball is much more than “America’s pastime.”
As MLB’s Official live-streaming partner for Betting, the growth figures from our global traffic report speak for themselves. Whether your customers are in Europe, Asia, Africa or the Americas, our MLB live coverage has you covered.
Event Spotlight: March Madness
Sportradar technology enhances the fan experience and supports all 64 teams in their pursuit of #OneShiningMoment.
SEE HOW SPORTRADAR SUPPORTS THE 2023 MEN’S TOURNAMENT
Sportradar Integrity Services Releases Annual 2022 Integrity Report
Sportradar Integrity Services finds number of suspicious matches in 2022 increased 34%, as further application of AI enhances bet monitoring capabilities.
The AI model developed for our UFDS in 2022 directly identified 438 suspicious matches (36% of annual total), leveraging the vast amount of data the company already has on suspicious betting activity and reflecting the important role that technology can play in the monitoring process.
Read our annual 2022 integrity report
Sportradar Releases New Whitepaper – How AI-powered sportsbooks are shaping the sports betting industry
Artificial Intelligence is changing the face of the betting industry.
In our latest whitepaper, explore what this ground-breaking technology is capable of, how it’s redefining how we manage sportsbooks, and what the future could look like.
Sportradar’s Andrew Bimson Speaks at SEME Conference
Last week, North America President & COO Andrew Bimson spoke to 175 college students and young sports business professionals at the Sports Events Marketing Experience (SEME) conference in Washington, DC.
He discussed the role Sportradar plays in the ecosystem, the latest trends driving the transformation of the industry and how to build a successful and rewarding career.
Sportradar Attends Indian Gaming Tradeshow & Convention
We’re in San Diego for the Indian Gaming Tradeshow & Convention, the premier event for the Indian Gaming Industry featuring the largest gathering of tribal leaders and casino executives in the country.
“Sportradar is happy to be back participating at the Indian gaming conference in California. We are seeing a lot of interest in our end-to-end sportsbook solutions and emerging technology.” -Andrew Bimson and Bill Anderson
