Sportradar x Caesars Sportsbook
Caesars Sportsbook & Casino has selected Sportradar for official National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL) data, including access to Sportradar’s NBA optical tracking data.
Sportradar’s comprehensive suite of betting products and betting entertainment tools will allow Caesars to enhance its in-play offerings and develop more dynamic products and new bet types.
Sportradar Showdown Achieves Success
The first-ever Sportradar Showdown in Las Vegas hosted 17 amateur basketball teams, comprised of the most talented players from the Under Armour Association and Adidas 3SSB amateur basketball circuit, and the NBA Academy, as they battled it out for the top spot.
Sportradar’s Synergy Basketball Products’ new Actionable Insights solution captured extensive data throughout the tournament, offering invaluable insights for the use of college coaches and NBA talent scouts for next gen athletes.
The tournament featured the best of the best of basketball talent featuring elite prospects from adidas, Under Armour, and National Basketball Association (NBA) Academy who showcased their skills and competed against each other. The event drew the attention of more than 400 college coaches and NBA talent scouts eager to spot the next gen of basketball stars.
For complete results and more information
LEARN MORE ABOUT THIS PREMIER GRASSROOTS EVENT IN THE SPORTICO ARTICLE
Sportradar London Office Hosts MLB
As a celebration of their long-term association, Sportradar hosted partners – Major League Baseball (MLB), at the London office for a fireside chat and Q&A session ahead of their International Series of games.
Sportradar EVP, Strategic Partnerships, Eric Conrad and Casey Brett, SVP Business Development at MLB, discussed the evolution of our decade-long partnership, Sportradar’s role as official data supplier and how Sportradar and MLB have collaborated to grow baseball globally and drive innovation in the sports betting space.
Sportradar’s Darren Small Interviewed by SBC News
Darren Small, SVP of Managed Trading Services, spoke to SBC News about how operators can optimize their trading and risk management offering with our new ALPHA Odds service, the latest AI-driven solution developed by Sportradar’s MBS team.
This odds re-calculation tool allows operators to generate bespoke betting prices that align with their risk and exposure limits.
Sportradar x WNBA All-Star Weekend
Sportradar was proud to be an Associate Partner of 2023 WNBA (Women’s National Basketball Association) All-Star Weekend!
As part of The BIG WNBA Summit that took place on July 15, Sportradar’s Katie Wiberg participated in a panel discussion with ESPN and FanDuel on The Future of Women’s Sports in Fantasy and Betting.
Sportradar x CONMEBOL
CONMEBOL, the South American football confederation, has selected Sportradar as the exclusive partner for its first-ever global audio & video (AV) and betting data rights following a competitive selection process.
Sportradar will collaborate with CONMEBOL to drive fan engagement globally and deepen relationships with existing followers through the application of its industry-leading technology and by leveraging its client network of 900+ global betting operators.
CONMEBOL is the governing body of 10 national football associations in South America, including Brazil, the greatest champion of world football, and Argentina, the current FIFA World Cup champion.
Sportradar Takes PRIDE in its LGBTQ+ Community
SBC Americas recently interviewed/highlighted Katie Wiberg, SVP of Finance, North America as the founder of our LGBTQ+ Employee Resource Group – SR Pride.
Wiberg discussed how SR Pride came to be and what other companies and individuals can do to bring similar ERGs and resources to their organizations.
Sportradar Introduces New ad:s Paid Social Tennis Offering
With the grass court tennis season in full swing, make the most of the excitement with highly engaging, tennis-specific, social ads.
Sportradar’s new ad:s Paid Social tennis offering features dynamic creatives and tailored betting opportunities for any matchup, and complemented by Sportradar’s expert campaign management, will attract and acquire tennis fans with high precision.
Sportradar’s Patrick Murphy Speaks at Sports Video Group’s Annual Regional Sports Production Summit
Patrick Murphy, Sportradar’s Broadcast Sales Director, recently spoke at Sports Video Group’s annual Regional Sports Production Summit in Chicago which brought together regional-sports network leaders and content creators to discuss the pertinent issues facing their sector as the business undergoes seismic change.
During the panel titled, ‘From BetCast to KidsCast and Beyond: How Alternate Presentations Are Changing the Regional Sports Production Game,’ Murphy shared how Sportradar incorporates new content into their broadcasts, including the use of gamification to engage viewers, and what the future looks like for alternative broadcasts in regional sports.
Sportradar Featured in SportBusiness For emBET Product
How can broadcasters use sports betting to supercharge their content and better engage with their audiences?
Entertaining elements of betting are steadily filtering into sports broadcasts, as both media companies and rightsholders look to engage fans more deeply and benefit from the global growth of sports betting and gaming.
“At Sportradar we have developed a unique OTT integration product called emBET which benefits rightsholders, media brands and sportsbooks – bringing them together in one place rather than competing for fans’ attention.” commented Patrick Mostboeck, SVP Audiovisual at Sportradar.
Learn more about our live widget integration
Sportradar’s Nikolaus Beier Interviewed by G3 Magazine
“Sportradar’s bespoke ad:s Demand Side Platform (DSP) has been designed and configured exclusively for a betting and gaming audience. Using artificial intelligence, we can enable operators to put the right video message in front of the most interested customers at the most relevant times.”
Sportradar SVP ad:s, Nikolaus Beier, recently spoke with G3 Magazine about the importance of video advertising for betting operators and how industry-specific programmatic marketing technology is maximizing campaign performance for brands.
